branding and package design—Plus is a Bay Area startup producing high-end medical and legal recreational marijuana gum. As a bunch of former developers, they brought some mad science to bear on their product, creating an edible that won’t leave you debilitatingly toasted for 15hrs, melting into your futon, but could act as a replacement for a beer or two. I was approached to create an identity and package design that would express the brand’s healthy, sophisticated values. The physical packaging was designed by fellow Help Remedies alum Dale Trigger. This project was recently featured on The Dieline, It's Nice That, and in the book First Thing's First!.